The male 18-34 demographic is the Yeti of sports, an elusive, amorphous beast that marketers will go to great lengths to glimpse and then capture. There was an unlikely sighting April 15 in Anaheim as a capacity crowd of 17,000 fans – most sufficiently old to vote, but insufficiently old to run for president – packed The Arrowhead Pond for … an Ultimate Fighting Championship event. The card,
Pretty decent article, I’m always up for some marketing though this one was a tad obvious.